In November 2022, we were thrilled to be part of something extraordinary—a celebration of Black entrepreneurship, artistry, and culture through the lens of a music video that reverberates with pride and purpose. Our Niabo Top made its on-screen debut in the vibrant anthem “Buying All Black” by Ludacris and Flo Milli, marking the third #BlackOwnedFriday campaign led by Google.
This campaign was not just a video but a movement highlighting over 100 Black-owned businesses, each showcasing the beauty, creativity, and resilience of the Black community. Among them, we were proud to see our work recognized and celebrated.
Behind the Scenes: A Stylist’s Touch
The wardrobe for the music video was curated by none other than Racquelle Bella, a renowned wardrobe stylist and fashion designer known for bringing bold and dynamic visions to life. Racquelle handpicked our Niabo Top for its statement design, placing it perfectly in the upbeat, empowering vibe of the hair salon scene.
If you watch closely, you’ll spot the Niabo Top worn by the woman sitting to the left of Flo Milli in the salon. The way it complements the scene is a testament to its versatility and unique appeal—seamlessly blending into an environment charged with confidence and style.
The Significance of #BlackOwnedFriday
#BlackOwnedFriday, spearheaded by Google, has grown into a powerful platform to amplify Black-owned businesses. Launched in response to the disparities faced by Black entrepreneurs, the initiative brings together creators, consumers, and advocates to celebrate and support the Black economy.
The "Buying All Black" video itself is a masterstroke, combining the lyrical prowess of Ludacris and the vibrant energy of Flo Milli with real-life products from Black-owned brands. By being part of this campaign, we joined a larger narrative of innovation, excellence, and pride, showing the world that Black-owned businesses are here to stay and thrive.
Spotlight on the Niabo Top: A Must-Have Piece
The Niabo Top is designed for movement and impact, blending athletic functionality with standout style. Selected for its vibrant and contemporary look, this top transitions effortlessly from active moments to casual streetwear vibes. It’s the kind of piece that empowers the wearer with both comfort and confidence—a perfect fit for the energy and attitude of the "Buying All Black" campaign.
Whether you’re pairing it with your favorite leggings or styling it for a bold, everyday outfit, the Niabo Top delivers versatility without compromise. Get yours now at Nordstrom Rack while supplies last!
A Moment to Celebrate and Reflect
Being featured in this campaign is more than just a milestone for our brand; it’s a moment of celebration for our entire community. It’s a reminder of the power of collaboration and the beauty of lifting each other up. The music video doesn’t just showcase products—it tells a story, and we are honored that our Niabo Top was part of it.
We’re immensely grateful to Google, Racquelle Bella, Ludacris, Flo Milli, and everyone who made #BlackOwnedFriday possible. We’re equally thankful to you—our customers, supporters, and community—for being part of our journey.
Join Us in Supporting Black-Owned Businesses
We encourage you to revisit the “Buying All Black” video, spot our Niabo Top, and celebrate the incredible lineup of Black-owned brands. Let’s continue to support, uplift, and invest in Black entrepreneurship—not just on Black Friday, but every day.
Ready to make the Niabo Top part of your wardrobe? Check it out at Nordstrom Rack before it’s gone. Together, let’s keep the spirit of #BlackOwnedFriday alive and thriving!
