On February 28, 2024, ROAM LOUD proudly joined the ranks of excellence as a recipient of the prestigious 2024 REBRAND 100® Global Awards. Winning this merit-based recognition highlights the brand’s innovative transformation and unwavering commitment to elevating brown skin at the forefront of wellness and activewear. This achievement represents more than an accolade—it’s a celebration of purpose-driven branding and a testament to the power of community and vision.
About the REBRAND 100® Global Awards
Since its inception in 2004, the REBRAND 100® Global Awards has stood as the gold standard for recognizing effective brand transformations worldwide. It’s a juried program evaluated by an esteemed panel of multidisciplinary, international experts, offering unparalleled acknowledgment for excellence in brand repositioning. The awards program honors organizations of all scales—small startups, nonprofits, and global enterprises alike—spotlighting their ability to enrich our experiences through their branding efforts.
For ROAM LOUD, winning this award underscores the brand’s successful journey of evolution, innovation, and authenticity, especially in an industry as dynamic as activewear and athleisure.
The ROAM LOUD Story
Founded by Toyin Omisore, affectionately known as the “Wanderer in Chief,” ROAM LOUD emerged as more than just an activewear brand. It’s a movement, that unapologetically prioritizes wellness and self-expression for women of color. Launched initially on Shopify, the brand quickly resonated with its audience, creating a community of Wanderers who championed its values of freedom, health, and representation.
ROAM LOUD’s mission is simple yet powerful: to create a lifestyle brand that inspires women of color to prioritize their wellness journey while embracing a life of individuality and purpose. This ethos continues to serve as a cornerstone of its branding efforts.
The Road to Recognition
Like any growing brand, success comes with its share of challenges. After validating its purpose and designs with an enthusiastic customer base, ROAM LOUD set its sights on broader horizons. The brand sought to align with larger retailers and expand its community, all while staying true to its core identity.
ROAM LOUD’s transformation involved several strategic shifts, including:
- Optimizing its Shopify store to better support its expanding reach and growing customer base.
- Establishing collaborations with major retailers like REI, opening the doors to larger audiences.
- Leveraging social media and user-generated content to amplify its impact.
These strategies, paired with an authentic narrative and unwavering commitment to its audience, led to groundbreaking milestones. Among them, is ROAM LOUD’s inclusion in Oprah Winfrey’s annual list of favorite things for the Christmas Holidays—a monumental accomplishment for a brand less than five years old.
Why the REBRAND 100® Global Awards Matter
Winning the REBRAND 100® Global Awards solidifies ROAM LOUD’s position as a trailblazer in brand transformation. This recognition is more than a trophy; it’s an affirmation of the brand’s dedication to uplifting diverse voices and redefining wellness. It also sets the stage for other purpose-driven brands to follow suit, proving that representation and inclusivity can lead to industry-changing results.
Looking Ahead
For ROAM LOUD, this is just the beginning. The brand continues to inspire its Wanderer community with the rallying cry: “Live on your own terms, because if not now, when?” With new partnerships, an ever-growing community, and a steadfast commitment to purpose-driven branding, ROAM LOUD is poised to reach even greater heights.
This REBRAND 100® recognition serves as a reminder that intentionality, authenticity, and vision can turn any challenge into an opportunity for transformative success.
To learn more about ROAM LOUD’s award-winning journey, visit the official REBRAND page: https://rebrand.com/2024-roam-loud/.
